Please do not be alarmed, remain calm. Beyoncé is officially dropping her haircare line ‘Cècred’ on 20 February, 2024.
With a face card that never declines, legs for days, and hair curled for the gods, it’s completely understandable why people all over the world wants to be like Beyoncé. Not only is she a fierce performer, she instills confidence in women and men every time she walks onto a stage. Now, she is revealing her secret on how to get those luscious locks like the Alien Superstar herself.
Beyoncé announces her own haircare line, Cècred, set to drop next week
On her Instagram, Beyoncé teased her project with the caption: “Hair is sacred. The journey begins on February 20.” After all, hair translates directly to confidence for many, and treating your hair means treating yourself. In the posted video, there is a montage of throwback clips, including a close-up of the sign that reads “Headliners Hair Salon,” her mother, Tina Knowles’ salon.
Beyoncé once said that her first job was in her mother’s salon — Destiny’s Child started by performing for clients while they were getting their hair done. She had always wanted to continue her mother’s legacy by nurturing and celebrating hair, something that directly impacts our souls. And now, she will.
On Cècred’s official Instagram, the first teaser has been posted, showing the products in action as the models are being styled by Tina Knowles. “Healthy hair starts at the foundation,” the caption reads. However, if Tina Knowles were massaging our scalps, we would probably drop dead.
Fans are waiting in anticipation for more information on the Beyoncé’s haircare line, especially wondering if the products will be suitable for women of colour and their curls. We have a feeling we can trust Beyoncé when it comes to haircare.
You can find out more information when it drops on February 20, 2024, at Cècred’s website.
[Hero and featured image credit: Beyoncé/Facebook]
Vichayuth Chantan
Digital Writer, Drinks and Dining
Writer by day and skinny legend by night, Vichayuth focuses on the hospitality industry of Thailand. You'll often find him at a bar finding new friends, discovering new drinks, and silently judging you from across the room.
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