If you’ve been looking over to Korea or the far west for beauty products, we’d like to take a moment to shine a spotlight on our own local Thai beauty brands. Some you may have already spotted, while others are more under the radar.
Skincare is the most simple way to take care of yourself, apart from indulging in good food. Over the years, the beauty market in Thailand has grown tremendously, as Thai customers learn more about the importance and power of decent skincare and makeup. These Thai beauty brands are some of the few that get it right. Their products are high-quality, practical to use, and most importantly, are made to cater to Thai skin.
[Hero image credit: Supermomthailand; featured image credit: 4u2 Cosmetics]
Add to cart: 14 Thai beauty brands that you should know about
Fyne
If you’ve seen Fyne at Sephora, be proud that it’s owned by Thai people. They focus on effective and gentle ingredients while taking a scientific approach towards their attractively designed products. Their products cater to different skin concerns, whether it be the Ectoin Reviving Intense Moisturising Cream for those with dehydrated, dry skin, or Acne Gel with 14 herbal extracts to help clear acne.
Ingu
Ingu was founded by a well-known Youtuber, Ing, who started a Youtube channel dissecting skincare product ingredients that went beyond the marketing copy. Ingu was formed with the same mindset. Each product is based on intense skin research and transparent ingredient listing. Ing believes that the right skincare routine shouldn’t be confusing. Although there aren’t many products to shop, we’re keeping an eye out for this very honest Thai beauty brand.
Vikka Skincare
Vikka Skincare is founded by anti-aging expert and owner of Kornvikka clinic, Doctor Kornvikka “Koong” Pattanapran. Therefore, all formulas are supervised by the doctor who has experience with Thai people’s skin problems. The skincare line ranges from a hyaluronic serum to an eye cream. For those who want to feel the glow from the inside out, IDAY + IYON Plus is an internet-famous supplement that acts like an edible sunscreen for your whole body.
Brushtoo/Shadetoo/Skintoo
Brushtoo, Shadetoo, and Skintoo are all subcategories of the original Brushtoo, a renowned makeup brush brand that has been much loved among Thais for over a decade. After expanding to makeup and skincare products, we also can’t get over its eyeshadow palettes and Cica Anti-Acne Serum.
Srichand
Srichand has been in the pharmaceutical and cosmetic business in Thailand for over 72 years, and it’s only recently that it has been reformulated and rebranded to cater to a younger generation. The all-time favourite is undeniably the Translucent Powder contained in a beautiful Thai good-old-day-style package. They also launched moisturisers, serums, and sunscreen as well.
4u2
Check out any drug stores near you and you’ll find a 4u2 corner. The brand has created waves over waves of lipstick trends on the internet, with mostly university students and first-jobbers swarming at its counters. Their lip products are available in a wide range of formulas as well as blushes. In addition to the original 4u2 makeup line, 4u2 Skin offers a more natural, feel-like-skin items from the Skintint Serum Foundation to Tone up UV Gel.
Supermom
Supermom has been around long enough to cover almost every category of makeup products. If you don’t know where to start, try the Cloudy Matte Lipstick and Whipping Velvet Tint, both of which have received many positive reviews. The item that we love the most is the brush set. Their range of high-quality brushes are equivalent to those of global brands, with a minimalist design that looks great on our vanity table.
La Glace
La Glace is Gen Z’s favourite makeup brand. It’s chic, playful, young, and affordable. One of the best sellers is the Black Magic Lip & Cheek pH Blush which is a pitch black jelly blush-on that turns into a glowy pink colour when in contact with your skin’s natural pH.
Meilinda
‘Good and cheap exists at Meilinda.’ This is what the brand wants to communicate, and it turns out that it’s true. These cute little makeup items won’t break you bank and they also perform astonishingly well. Meilinda is known for its false lashes as well as the colourful eye palettes. For us, we love the liquid Dewy Blush which acts like a dupe of one famous celebrity-owned brand.
Dr. Pong
Founded by a Thai doctor, Dr. Pong is one of the nation’s most beloved Thai beauty brands. Initially focused on selling health supplies like masks, the brand later expanded its product line to include serums for acne, ageing skin, dark spots, and more. Dr. Pong even managed to secure Korean star Kim Seon Ho as the presenter for its facial serum. Besides serums, the brand offers a range of other products such as cushions, supplements, sunscreen, and more.
JUX
Another Thai skincare brand to check out is JUX. Standing for juxtapose, JUX is all about bringing together the unexpected by merging cutting-edge science with nature’s gifts. Simplifying skincare with amplified results, their must-tries have to be the Pore Favor Water Essence and Revival Cream. More than just a toner, Por Favor was designed with microbiota-friendly ingredients that help target large pores. Meanwhile, the face cream aids in rejuvenating dull and dry skin.
chat cosmetics
Founded by Chatchai Peangapichart, who began his career in the beauty industry as a 10-Baht hairdresser, Chat later grew his name, becoming one of Thailand’s top professional makeup artists. Known for doing a lot of celebrity looks, Chat later branched out, creating his own beauty products, including eyebrow pencils, foundation sticks, and more.
Glory Glowy
Just last year, Thai brand Glory Glowy gained immense popularity on TikTok for its highly viral lip products. One of their standout products is a lip oil that not only provides shine and hydration but also gives the lips a luscious, glazed doughnut-like appearance. Capturing the hearts of many Thais, another must-try is their multi-balm. Used on the eyes, cheeks, and lips, this item is perfect for an everyday look.
Divyne
Another Thai skincare shop to keep in mind is Divyne. Definitely check out their face masks. With a variety of options to choose from, you’ll definitely feel refreshed and glowing after using their products. The brand also prioritises hair care with items like the Pore Exfoliating Scalp Scrub and Strengthening Hair Masks.
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Drinking is best during the day, especially when at brunch. If she's not working, catch her at the gym or socializing with friends. An introvert extrovert at heart. She's a Capricorn.
