If you’re planning a trip to the Land of the Rising Sun, make sure you read this list to find out the best skincare products you can buy in Japan.
The best souvenirs to take home from Japan, renowned for its cutting-edge technology and high-quality ingredients, are Japanese skincare and beauty products. With their minimalist packaging, effective formulations, and focus on hydration, Japanese skincare products can transform your beauty routine.
Unlike Korean skincare, which has gained significant popularity worldwide, many Japanese beauty and skincare brands remain relatively unknown outside of Japan. However, these hidden gems are worth discovering. While some popular brands like Biore, Muji, SK-II and Shiseido are well-known, Japan has hundreds of local skincare brands that deserve global recognition. If you’re planning a trip to Japan, our guide is here to take you to some of the best places to shop for Japanese beauty and skincare products.
Get started with our ultimate Japan shopping guide, with tips from locals.
When to shop for beauty and skincare products in Japan
All year round! However, those who want to save money on Japanese skincare products should shop during seasonal promotions and year-end sales.
Year-end sales (December-end to January 1st week): Year-end shopping is popular in Japan. During this time, department stores and brands offer gift sets, special promotions, limited edition packaging, and freebie samples. Also, keep an eye out for lucky bags (fukubukuro) that contain a selection of beauty products sold at a discounted price.
Summer sales (July to August): After summer ends, plenty of stores put their products up for sale. It’s the perfect time to shop for high-quality lightweight moisturisers, SPF-infused skincare, and sunscreens.
Seasonal packaging: Most beauty brands change their packaging according to the season. For example, you may find products in pastel packaging with cherry blossom motifs in spring. Since they are limited-edition, you should buy them before the season changes.
Also read | Of Snowflakes, Onsens And Skis: Unlock A Dreamy Winter In Japan
Must-buy Japanese drugstore skincare products in Japan
Perfect to include in your everyday skincare routine, these Japanese drugstore products, found easily at pharmacies across Japan, are affordable, effective, and high-quality.
Hadalabo Gokujun Premium Hyaluronic Lotion
One of the best Japanese skincare products to buy, this lotion can be found in almost every household in Japan. It’s gel-like texture, containing hyaluronic acid, keeps the skin supple, moist and hydrated.
Shop for Hadalabo Gokujun Premium Hyaluronic Lotion on Amazon
Sana Nameraka Wrinkle Eye Cream
This popular eye cream in Japan is gentle on the skin and keeps the undereye area moist and hydrated. It contains retinol, soy milk fermentation solution and Vitamin E to keep the skin looking fresh and youthful.
Shop for Sana Nameraka Wrinkle Eye Cream on Shopee
Softymo Cleansing Oil
One of the best Japanese beauty and skincare products to buy in Japan, this cleansing oil works like a dream at melting away makeup. It keeps your pores squeaky clean without damaging the skin’s natural barrier.
Note: You may be required to do a second cleanse if you’re wearing heavy makeup or waterproof eye makeup as it is not too powerful.
Shop for Softymo Cleansing Oil on Amazon
Melano CC Medicated Stain Concentration Prevention Serum
This Vitamin C serum is well-loved in Japan not only because it’s affordable. It brightens complexion, fades away blemishes and gradually improves the skin’s texture.
Shop for Melano CC Medicated Stain Concentration Prevention Serum on Amazon
Biore UV Aqua Rich Watery Essence
Unlike those sunscreens that smell funny and leave behind a white cast on the skin, this one from Biore is lightweight and sits well on the skin, making makeup look natural and radiant. One of the best Japanese beauty products to buy in Japan
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Shop for Biore UV Aqua Rich Watery Essence on Nykka
DHC Deep Cleansing Oil
Those who enjoy thicker and heavier cleansing oils should give this one a shot. It contains the finest virgin olive oil and a unique formulation that instantly removes makeup.
Shop for DHC Deep Cleansing Oil on Amazon
Keana Rice Face Pack
This rice face pack is perfect for those who want to slap moisture back into their skin. It’s loaded with Japanese rice-derived ingredients and acts as an excellent exfoliator to buff away dead skin cells.
Shop for Keana Rice Face Pack on Yesstyle
Rohto Skin Aqua Moisture Milk SPF50
Another Japanese sunscreen we think you will love is this one. It has a milky texture, makes the skin appear radiant, and can act like a makeup primer too.
Shop for Rohto Skin Aqua Moisture Milk SPF50 on Yesstyle
Hatamugi Skin Conditioner
Women whose skin is prone to inflammation and redness should try the Hatamugi Skin Conditioner. Use it as a toner to restore moisture after cleansing your face with a face wash.
Shop for Hatamugi Skin Conditioner on Amazon
Wafood Made Sake Cream
Plenty of Japanese skincare moisturisers have a gel-like texture. Those looking for a product that is creamier and thicker will love the Wafood Made Sake Cream, one of the best beauty products to buy in Japan. It has a pleasant scent and feels hydrating on the skin.
Also read | Fukushima Is Japan’s Capital Of Sake — Here Are The Best Breweries To Visit
Shop for Wafood Made Sake Cream on Yesstyle
Curel Cream Intensive Moisture Care
This is another cream targeted for sensitive and dry skin. It calms easily irritated skin, giving a healthy glow. It’s the perfect budget-friendly cream for everyday use.
Shop for Curel Cream Intensive Moisture Care on Amazon
Muji Jojoba Oil
It’s nearly impossible to find Muji’s jojoba oil anywhere but in Japan. It feels luxurious on the skin and you can also use it as a massage/scalp oil.
Shop for Muji Jojoba Oil on Yesstyle
Lululun Precious White (Clear) Face Mask
Lululun has a variety of sheet masks that deal with different skin issues. They are usually sold in packs and not single sheet masks. We think you’ll love the white one because it focuses on hydration and brightness.
Shop for Lululun Precious White (Clear) Face Mask on Amazon
Kikumasamune High Moist lotion
This lotion contains Japanese sake and amino acids to give your skin a fresh look. Post-cleansing, you can use it for both your face and body.
Note: It does contain fragrance and may not suit all skin types. Please do a patch test before applying it all over.
Shop for Kikumasamune High Moist lotion on Shopee
Japanese luxury skincare and beauty products to buy in Japan
Those who want to take their skincare routine up a notch should invest in some of the best Japanese luxury skincare and beauty products in Japan.
Astalift Advanced Cream
The Astalift Advanced Cream is a famous luxury Japanese skincare product in Japan. In bright red packaging, the cream is easily recognisable at beauty stores. It has a thick texture that does a great job of hydrating and nourishing the skin.
Shop for Astalift Advanced Cream on Yesstyle
Ultimune Power Infusing Concentrate
Those looking for a high-quality serum packed with antioxidant botanicals should invest in this anti-ageing serum from Shiseido, one of the best skincare products to buy in Japan. Apply the serum soon after cleansing and before applying any other skincare product. Within a month, your skin will look healthy, glowy and firmer.
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Shop for Ultimune Power Infusing Concentrate on Nykaa
SK-II Facial Treatment, Clear Lotion
This one is a hot-selling Japanese skincare product in Japan. More than a lotion, it works as a toner. Post cleansing, apply two pumps of the product onto a cotton pad and gently swipe across your face. It acts as a mild exfoliator that removes dead skin, dirt and stubborn makeup residue from the face. It does not dry out your skin, but keeps it moist and squeaky clean.
Shop for SK-II Facial Treatment, Clear Lotion on Amazon
Kanebo Radiant Skin Refiner
This product cleanses and moisturises. Containing brown algae extract, bitter orange peel extract and watercress, it helps improve the skin’s texture and barrier. Post cleansing, pour the lotion onto four cotton pads and place it on the skin as you would with a sheet mask. Take it off after 10 minutes and continue with the rest of your skincare routine.
Shop for Kanebo Radiant Skin Refiner on Yesstyle
Shu Uemura Ultime8 Sublime Cleansing Oil
With this luxurious cleansing oil, even the toughest makeup comes off effortlessly. Enriched with Japanese camellia extract, this cleansing oil removes makeup residue without irritating the skin.
Shop for Shu Uemura Ultime8 Sublime Cleansing Oil on Amazon
Moisture Liposome Serum
If you had to pick one luxury Decorte skincare product, it should be this. One of the best beauty and skincare products to buy in Japan, this serum with bio-liposomes and plant-based ingredients helps to boost the skin’s radiance and make it appear smoother and firmer over time.
Shop for Moisture Liposome Serum on Yesstyle
FRMA’s Hypoallergenic Organic Plant-Based Face Cream
This face cream contains a beneficial bacterium called bacillus subtilis that makes the skin look youthful and hydrated. Since this product uses plant-based ingredients and ceramides, it is perfect for sensitive skin types.
Anessa Perfect UV Mild Milk
This cult-favourite Japanese sunscreen that’s additive and fragrance-free. It also does not contain alcohol or mineral oil, making it ideal for all skin types. Post application, your skin will feel smooth, making it a good base for makeup.
Shop for Anessa Perfect UV Mild Milk on Yesstyle
Sekkisei Miyabi Cyclator B Boosting Yeast Extract Serum
Since this serum contains yeast and other bacteria, it helps to brighten the complexion and improve its texture. Once you have washed your face, apply one pump of serum, wait two minutes, and then apply your moisturiser.
Also read | Save Yourself The Embarrassment – 20 Things You Should Not Do In Japan
Shop for Sekkisei Miyabi Cyclator B Boosting Yeast Extract Serum on Yesstyle
Obagi Vitamin C Serum
Your skin can look and feel different every day. If your skin has been looking dull and tired lately, this Vitamin C serum can help. This one also contains Vitamin E, which nourishes and moisturises the skin. Include in your morning skincare routine for radiant and healthy-looking skin.
Shop for Obagi Vitamin C Serum on Amazon
Best stores to buy skincare products in Japan
Now that you know all about the best Japanese skincare products to buy in Japan, let us introduce you to the best places to buy these.
Don Quijote
There are Don Quijote stores all over Japan. From snacks and toys to clothing and beauty products, you will find almost anything related to Japan at affordable prices here. All Don Quijote stores across Japan also boast a wide selection of tax-free Japanese skincare products for foreigners.
Lifestyle stores
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Loft and Hands are two big lifestyle stores that sell a variety of Japanese goods. Apart from selling cool stationery, seasonal souvenirs, and everyday goods, they have a dedicated section for Japanese skincare products. It’s not just Japanese beauty brands that you’ll find here, but also foreign skincare brands.
Department stores
If you’re shopping in Tokyo, visit department stores like Nihombashi Mitsukoshi, Daimaru Tokyo, Shibuya Parco, Newoman Shinjuku, Ginza Mitsukoshi, Matsuya Ginza, and Seibu Ikebukuro to bag the best Japanese skincare products. Apart from drugstore brands, you will also find Japanese luxury and premium beauty brands here.
Ainz & Tulpe
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Ainz & Tulpe offers high-quality Japanese products at reasonable prices. They sell a good mix of Japanese health and beauty products. Look out for limited-edition products when shopping here.
Matsumoto Kiyoshi
This is a huge Japanese drugstore chain with about 3,000 stores nationwide. From medicines and household goods to beauty and skincare, everything is found under one roof.
E-commerce stores like Amazon & Rakuten
When you’re pressed for time, it’s best to buy your skincare from e-commerce stores like Amazon and Rakuten. These websites offer fast delivery services and always have special deals, offers and discounts.
Muji
Did you know that Muji sells beauty products as well? They focus on minimalist, natural products, and skincare in different textures to suit different skin types. Their toners, lotions and face oils are a must-have.
Convenience stores
Convenience stores in Japan like Lawson, 7-Eleven and Family Mart sell everything from snacks, beverages, alcohol, premade meals and phone chargers to cables, scanners, beauty products and what not. When you’re travelling or in a hurry, convenience stores are more convenient than department stores and drugstore chains.
@cosme Store
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@cosme Store is different from other beauty stores in Japan because they sell best-sellers, editor’s picks and trendy products. Not only can you shop for cult favourites here, but also explore and try out new products.
Duty-free shops
When visiting popular tourist spots in Tokyo, look for “tax-free” signs. If you spend over a certain amount, you can save on tax by providing the store with your passport. If you missed the stores, you can always shop for Japanese skincare at Japan’s international airports.
Things to remember when shopping for Japanese skincare products
- Always keep the season in mind when shopping for skincare products in Japan. For example, opt for lightweight gel moisturisers over thick, creamy moisturisers during summer. You will require more hydrating and thick moisturisers in winter.
- If you can not read Japanese, use Google Translate to read labels and skincare ingredients.
- Check the expiry date when buying discounted products or bulk items during sales.
- Tourists are eligible for tax-free shopping after they’ve made a minimum purchase and presented their passports at the cashier.
- You can test skincare products at the store before purchasing them. For hygiene reasons, avoid directly applying any product to your face. Always do a patch test first.
- Before investing in a full-size skincare product, always buy a smaller/sample size first. By doing so, you can determine if the product is suitable for your skin.
- Attractive packaging does not always ensure the quality of a product. Always research the brand and product before making the purchase.
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(Feature Image Credit: mitsukoshi_nihombashi/Instagram)
This story originally appeared in Travel + Leisure India
Frequently Asked Questions
@cosme store, Matsumoto Kiyoshi, Don Quijote, Daikoku Drug, and Sundrug are popular chain stores for drugstore products in Japan.
Almost every mall and department store in Japan has a dedicated section for luxury Japanese skincare brands. The compact store booths, sales assistants, and attractive branding make it easier for customers to differentiate between high-end and drugstore brands. Fruit Gathering, Cosme Kitchen, Tokyo Komachi and Kanebo are a few reputed stores to buy high-end Japanese skincare brands.
Don Quijote, Daiso, Muji, Standard Products, and Aena have a decent selection of affordable skincare products in Japan. If you're lucky, you may find a dedicated section at the mall or department store that sells discounted beauty products.
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Yes! For premium and affordable skincare products, visit @cosme Store. If you're into organic and clean beauty products, Cosme Kitchen will spoil you for choice. There are also Shiseido stores throughout Japan where you can shop for Shiseido skincare products. Finally, you don't want to miss Decorté if you wish to shop for high-end beauty products.
Since Japan has strict quality regulations, it's rare to come across counterfeit products. If you still have doubts, shop from reputable stores and duty-free shops. Double-check products for seals, logos, expiration dates, holograms, and batch codes. For online shopping, always read reviews before making a purchase.
You can find cruelty-free and organic skincare brands in Japan such as MIMC, Aqua Organic, Hana Organic, Three, Shiro, and Naturaglacé in select department stores or online.
Yes, all international travellers can enjoy tax-free shopping on Japanese skincare products. Non-resident tourists must bring their passports to stores to qualify for tax-free shopping. After purchasing an item, it is placed in a sealed bag that must remain unopened until you leave Japan. You're just a flight away from shopping Japan's best skincare products!
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Sharon is from Mumbai and currently lives in Tokyo with her Japanese husband. Before moving to Japan, she worked with POPxo, Grazia and MTV India. She now writes for several English magazines in Japan, including Savvy Tokyo, Tokyo Weekender, and GoConnect Japan. Her favourite way to unwind is to listen to lo-fi music while reading a book and sipping on a matcha latte.
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