Mocha Mousse is officially Pantone’s colour of the year, and here are some ways to incorporate it into your beauty routine.
Brown has officially reclaimed its spot, being the it colour of the season, and we are totally obsessed. From fashion, hair, accessories, and beauty to even interiors, this earthy hue has taken over 2025 in the most perfect way possible. Chic, cosy, and grounded all at once, it’s no wonder Pantone announced, “For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness.”
Since mid-2024, there has been a noticeable shift towards sensory marketing, with brands increasingly pairing their products with food. Rhode, for example, has led some of the most effective marketing campaigns, combining their offerings with glazed doughnuts, cinnamon rolls, and more that evoke feelings of comfort and nostalgia. Mocha Mousse does exactly the same thing, tapping right into that sensory sweetness. Even Bella Hadid is out here proving that this shade is as irresistible as it is chic. Here’s how you can use Mocha Mousse in your beauty routine, too.
[Hero and Featured Image Credit: Pantone]
How to incorporate Pantone’s Mocha Mousse in your beauty routine
Nails
“So my name, my name is Bella Hadid.” Our mocha queen herself has been spotted with this trendy colour, and it works so well as a mani. After checking out her fragrance brand Ôrəbella’s gift sets in a store, Bella took to IG to share some snaps in a casual look, paired with her signature brunette hair and soft, natural makeup. What really caught our eyes were her warm, coffee-hued nails. Subtle yet luxurious, we believe we’ll be seeing more mocha mousse nails throughout the year.
Shop nails here
Hair
@sacheu mocha mousse hair 🤎✨
♬ Guess featuring billie eilish – Charli xcx & Billie Eilish
Another stunning way to incorporate Pantone’s colour of the year is on your hair, and this TikToker does it perfectly. To achieve influencer Sarah Cheung’s gorgeous mocha mousse hair, Chueng says she mixed WELLA Colorcharm 7A with a volume 10 developer and left it on for 30 minutes. The result, as you can see above, is a soft, timeless, and feminine hairdo that just looks expensive. If you’re like us and would rather leave it to the pros, Bella Beauty Vibes, a Korean-style salon in Bangkok, nails this shade.
A lip combo
Everyone loves a killer lip combo, and these two beauty weapons make the perfect dream team. The Make Up For Ever Artist Color Pencil in Anywhere Caffeine (Mrs.Bieber-approved, might we add) paired with Riri’s Gloss Bomb Universal Lip Luminizer in Hot Chocolit is sensational. Together, they create the ultimate luscious brown lip look that’ll have you feeling yourself all day long.
Shop lips here
Eyshadow and liners
A little smoky, a little sultry brown eyeshadow is one of those looks that works well for every eye shape. If you’ve already got some brown shades at home, just use those to create your own Mocha Mousse-inspired look. If not, we highly recommend purchasing palettes with different shades of brown as well as in shimmers, mattes, and metallics. These elements will help effortlessly define the eye area whether it’s an everyday look or a full-on night-out glam. If you have a winged liner brush, you can also use the eyeshadow product as an eyeliner to create a soft natural wing.
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Drinking is best during the day, especially when at brunch. If she's not working, catch her at the gym or socializing with friends. An introvert extrovert at heart. She's a Capricorn.
