Following its latest brand campaign “Unexpected Wonders” in July, Italian luxury fashion house Bulgari has unveiled their latest campaign and first-ever docufilm, Inside the Dream, offering a never-before-seen look into their stunning High Jewelry Maison.
With a distinctive style crafted over generations and a remarkable reputation for Italian excellence, it’s only fitting that Bulgari is the first High Jewelry Maison to grace our screens with its very own docufilm. Bulgari’s innovative designs rewrote the rules of jewellery and pioneered new trends in the glamorous world of high fashion — hence why they are so enduring. And for the first time, the Maison is opening its doors to reveal the creative process behind its High Jewelry collections.
Produced by Terminal9 Studios and directed by Matthieu Menu, the docufilm “Inside the Dream” is set to premiere at the Toronto International Film Festival®, of which Bulgari is official jewelry partner. Follow the footsteps of Lucia Silvestri, Bulgari’s Jewelry Creative Director and extravagant gemstone buyer, as she made her way year after year into a largely male-dominated industry. From searching for the most precious gems in Jaipur, India to crafting the unique pieces in Bulgari’s headquarters in Rome, each stage of the journey to dreamland uncovers each and every painstaking process of how the Maison produces its most coveted pieces.
Ultimately, a jewel is made to be worn. Enter a stellar cast of five extraordinary women and longtime friends of the Roman jeweller: Blackpink’s very own Lalisa aka LISA, American actress Zendaya, Italian digital entrepreneur and fashion icon Chiara Ferragni, supermodel Lily Aldridge and U.S.-based Indian actress Priyanka Chopra Jonas. Linked through their love for beauty and breathtaking jewellery, the multifaceted women embody the versatility and eclectic flair that mirror Bulgari’s values.
Among the High Jewelry collections, the Serpenti Hypnotic Emerald is the crown jewel — a true calibre of craft, holding a staggering 93.83 carat Colombian cabochon-cut emeralds with a diamond-set body. The magnificent necklace was first seen around Zendaya’s neck as she made a dazzling arrival at the red carpet of the 78th Venice International Film Festival just last year.
The docufilm “Inside the Dream” will be available on Prime Video in approximately 100 countries worldwide from September 13 2022.
Puteri Yasmin Suraya
Senior Writer, Features, Tech & Watches
Hailing from an English Literature & Creative Writing background, Yasmin has a deep love for fiction and poetry. When she’s not writing or café-hopping, she spends most of her time in the comfort of her own room binge-watching period romances, (badly) belting out show tunes, and curating Spotify playlists to match her mood for the week.
