With the beginning of the year being about a “new year, new me,” what better time to start a fitness campaign than in January? Check out H&M Move’s latest collection, starring one of the world’s hottest music sensations— RAYE.
Combining fashion and sports all into one, H&M Move’s latest movement line has officially launched, and we’re all here for it. The new collection marks the unveiling of an exclusive partnership with the talented musician RAYE. If you don’t know who this British singer-songwriter is, RAYE is the artist of the iconic song ‘Escapism’ that won an Ivor Novello Award at the Global Awards. Alongside her in the campaign is also the Swedish sports legend Zlatan Ibrahimović.
[All images courtesy of H&M]
As H&M Move aims to invite the world to move in their own confident way, this new collection presents that mission, but through the power of music. The advertisement showcases RAYE wearing the latest movewear, taking her workout to the next level, while dancing to an instrumental version of her viral song ‘Escapism.’
It’s functional, it’s sexy, and most importantly, it’s supportive. Check out that plunging sports bra and cut long-sleeve shrug; working out has never looked better. Thanks to H&M’s ShapeMove™ technologies and DryMove™ fabric, the physique will surely be contoured without any sweat stains.
Please visit H&M’s website here for further information.
Drinking is best during the day, especially when at brunch. If she's not working, catch her at the gym or socializing with friends. An introvert extrovert at heart. She's a Capricorn.
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