Onitsuka Tiger has introduced their newest brand ambassador, American singer-songwriter and former YouTuber Conan Gray.
For 75 years, Japanese brand Onitsuka Tiger has believed in “empowering youth and giving them hope for the future.” With that vision by Kihachiro Onitsuka, the company aims to create a positive impact on society, which still guiding the brand today. To further this mission, Onitsuka Tiger has appointed Conan Gray as its brand ambassador since both icons share the same values.
[All Images Courtesy of Onitsuka Tiger]
Onitsuka Tiger welcomes Conan Gray as their new brand ambassador
Throughout his career, Conan Gray has captured the hearts of the younger generation, particularly Gen-Z, by being true to himself through his music and fashion statements. Onitsuka Tiger recognises his impact and has joined hands with Gray to infuse his creative ideas into the brand’s future. The partnership is committed to delivering a contemporary collection that seamlessly blends sports, innovation, and fashion while still honouring the brand’s heritage.
“I’m thrilled to be the face of Onitsuka Tiger. These shoes are such an iconic piece of Japanese style, and being that I wore them throughout my own Japanese childhood, it feels fateful to be dancing in them in my adulthood,” notes Conan Gray.
Find out more at Onitsuka Tiger.
Drinking is best during the day, especially when at brunch. If she's not working, catch her at the gym or socializing with friends. An introvert extrovert at heart. She's a Capricorn.
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