The Omega x Swatch MoonSwatch Moonshine Gold is possibly one of the most coveted watch collections of the present time. Now, Omega and Swatch are joining hands with Sotheby’s for a unique charity auction.
Watch enthusiasts have a chance to bid for any of the 11 Mission to Moonshine Gold MoonSwatch suitcases, each containing all the 11 Moonshine timepieces from 2023 which have an 18K Moonshine Gold seconds hand.
The 11 suitcases will be put on display in 11 Omega boutiques around the world before they go under the hammer.
More about Sotheby’s Omega x Swatch MoonSwatch auction
Which watches are part of the set?
According to Omega, the Moonshine Gold watch collection to be auctioned includes the likes of Strawberry Moon which was released in July 2023 and has a strawberry pattern.
There is also the flower patterned Flower Moon released in May and the lollipop design based on the Speedmaster CK2998 watch from 1961.
The fan-favourite Blue Moon watch is also part of the collection.
Where will the Omega x Swatch MoonSwatch suitcases be displayed?
The Omega x Swatch MoonSwatch Moonshine Gold collection will be displayed in the boutiques from 1-11 February before they are auctioned by Sotheby’s.
The Omega boutiques where the suitcases will be placed on exhibit are:
Australia: OMEGA Sydney – Martin Place
China: OMEGA Beijing – Shin Kong Place
France: OMEGA Paris – Galeries Lafayette
Hong Kong SAR: OMEGA Tsim Sha Tsui – K11 Musea
Italy: OMEGA Milan – Via Montenapoleone
Japan: OMEGA Tokyo – NGHC Ginza
Singapore: OMEGA Marina Bay Sands
Thailand: OMEGA Bangkok – Siam Paragon
UK: OMEGA London – Regent Street
USA: OMEGA New York – Fifth Avenue
Switzerland: OMEGA Zurich – Bahnhofstrasse
What is unique in each Omega x Swatch MoonSwatch Moonshine Gold suitcase?
While it might seem that the 11 suitcases are similar, it is not so. To make the collection even more exclusive, each suitcase comes with a unique coin bearing the three-letter airport code of the city where it is displayed.
This means that the suitcase displayed at the Omega boutique on Fifth Avenue in New York City will have a coin bearing the initials ‘JFK,’ which stand for the John F. Kennedy International Airport. All the watches of the suitcase will also be engraved with ‘JFK’ on the side. Similarly, the one displayed at Hong Kong will bear the initials ‘HKG.’
When and where is the auction taking place?
The auction will begin on 12 February at 3 pm CET in Geneva. It will conclude on 24 February.
The auction is special. Sotheby’s said that all proceeds will be given to Omega’s long-term partner, Orbis International, which fights avoidable blindness and vision loss around the world.
(Hero and Featured images: Omega)
Frequently Asked Questions (FAQs)
– Is the Omega x Swatch limited-edition?
No, Omega x Swatch watches are not limited-edition.
– How much does Omega x Swatch cost?
The retail price of an Omega x Swatch is only USD 260, but it is much higher in the secondary market due to its coveted status.
– Why is Omega x Swatch so popular?
The Omega x Swatch collection has gained incredible popularity ever since its release. One of the major reasons is that comes from two iconic brands.
– Will Omega x Swatch go up in value?
Yes, the timepieces in Omega x Swatch MoonSwatch collection, including the Moonshine Gold watches, have gone up in value since their release in the secondary market.
– What is the commission on Sotheby’s watch auctions?
According to Sotheby’s, the auction houses’ standard seller’s commission is 10 per cent of the hammer price.
The story originally appeared in Prestige Thailand.
Manas Sen Gupta writes at the intersection of tech, entertainment and history. His works have appeared in publications such as The Statesman, Myanmar Matters, Hindustan Times and News18/ETV. In his spare time, Manas loves studying interactive charts and topographic maps. When not doing either, he prefers reading detective fiction. Spring is his favourite season and he can happily eat a bowl of noodles any time of the day.
