Tudor flaunts its daring spirit, as the watchmaker is now the official partner of the latest team in Formula 1 racing, Visa Cash App RB Formula One team.
Throughout its history, Tudor has had a strong presence in motorsport racing. From the Tudor Watch Racing Team in the late 1960s to the recent IMSA TUDOR United SportsCar Championship, Tudor has supported numerous successful teams. And now, in 2024, the Swiss watchmaker is making a comeback to the track, supporting a brand-new team.
[Hero & Feature Image Credit: TUDOR]
Tudor partners with the new Visa Cash App RB Formula One team
A new Formula 1 racing team, Visa Cash App RB, has secured sponsorship from Tudor. The team has a strong driver lineup that includes experienced race-winner Daniel Ricciardo and promising young talent Yuki Tsunoda. After being rebranded as Scuderia AlphaTauri in 2020, the team has undergone a complete overhaul and has now been reborn as the Visa Cash App RB team, thanks to V-CARB and the Tudor sponsorship.
The team has made significant changes, which include redesigning their racing suits with an eye-catching livery featuring Tudor branding. But the transformation goes beyond just their appearance. It affects all departments, from management to engineering. This evolution marks the beginning of an exhilarating new adventure for the team as they aim to establish themselves as a top contender in Formula 1.
“Tudor has always been fuelled by a daring spirit, a consistent will to do things differently,” says Tudor CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.
“We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying,” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”
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