Marimekko celebrates 60 years of iconic prints with its ready-to-wear SS24 collection

Known for its original prints and vibrant colours, Marimekko celebrates the 60th anniversary of the brand’s iconic print by introducing its Spring Summer 2024 ready-to-wear collection. 

Marimekko, a renowned Finnish design house, has captivated the world with its iconic poppy print, famously known as “Unikko.” Since its creation in 1964 by the talented designer Maija Isola, this timeless design continues to enchant fashion enthusiasts globally, standing as one of the brand’s most cherished symbols. In celebration of Unikko’s 60th anniversary, Marimekko has recently launched its latest Spring/Summer 2024 collection, where an array of lively floral prints take the spotlight.

[All images courtesy of Marimekko]

Marimekko Spring/Summer 2024 collection

In a momentous tribute to the 60th anniversary of the iconic Unikko print, Marimekko has embarked on a groundbreaking celebration by honouring the enduring beauty of this beloved flower. This year marks a milestone as Finnish artist Antti Kekki unveils five captivating new floral prints: Helakka (Bright), Kolmikko (Triplet), Malja (Toast), Nokturno (Nocturne), and Poiminto (Pickings). These exquisite creations, crafted with Kekki’s distinctive papercut technique, not only pay homage to Unikko’s essence but also embody a new chapter of artistic interpretation.

For Spring/Summer 2024, Marimekko merges feminine silhouettes with modern utilitarian workwear, both equally representative of the rich design heritage of the brand. The collection creates a joyful meeting between print, minimalism, and utilitarianism with robust material qualities of washed canvas and heavy cotton-twill combined with breezy cupro and crisp colourful poplin in printed dresses and effortless summer layering styles.

Moreover, the fashion house has seamlessly blended elegant feminine silhouettes with contemporary utilitarian aesthetics. By doing so, this collection harmoniously unites the realms of print, understated sophistication, and practical workwear elements. They’ve also incorporated materials like washed canvas and heavy cotton-twill fabrics. Not to mention, a number of their products have been made from 100% organic cotton since the brand aims to use more organic and recycled materials. This statement also includes their seasonal bags and accessories. 

With the new season approaching, the company has added soft pastel shades of Spring. This colour palette draws inspiration from Marimekko’s classic colour schemes of the original Unikko print— seamlessly blending contrasting hues from opposite ends of the spectrum. For instance, you can expect Dijon brown, ash grey, endive, and antique white intertwined with lively pops of fuchsia, prism pink, tangerine, chlorophyll green, and sodalite. 

For further information about Marimekko’s SS24 collection, please click here.