Tiffany & Co. opens a stunning new flagship at Siam Paragon

Tiffany and Co. unveiled its newest store in Bangkok, designed by architect Hugh Dutton. Here’s a closer look.

Just last Friday, we had the pleasure of attending the opening of the new Tiffany and Co. store at Siam Paragon. The flagship, located on the M floor, played host to a star-studded event with the legendary Taiwanese actor Jerry Yan from F4, Win-Metawin, and numerous other celebrities. As everyone came to celebrate the unveiling, the evening’s highlight was witnessing the boutique’s captivating design first-hand — a true embodiment of Tiffany & Co.’s reputation for cutting-edge innovation, exquisite craftsmanship, and, of course, the timeless brilliance of their diamonds.

[All images courtesy of Tiffany & Co.]

Tiffany & Co. opens a new flagship at Siam Paragon

As the Siam Paragon flagship was designed by architect Hugh Dutton, the exterior features his iconic façade, a mesmerising kinetic light sculpture. Being one of the first stores in Southeast Asia to showcase this gorgeous design, visitors are instantly invited to discover the world of Tiffany right at the front of the boutique. Once customers enter the store, there awaits a truly immersive atmosphere.

Blending opulence and art, the chevron-mirrored ceiling, inspired by the brand’s legendary Fifth Avenue flagship’s “Diamond Skylight” installation, illuminates the space. Near the back of the shop lies a stunning artwork by Julian Schnabel called the “Victory at S-chanf IV.” Hints of local culture can also be sensed throughout the store, such as the desks made with materials from the seas of Southeast Asia.

Another impressive feature of this flagship is the Tiffany High Jewellery zone. This meticulously curated space features a vaulted ceiling adorned with a gold leaf motif, crafted by the local PALAT STUDIO. Within this area, there are Jean Schlumberger Pyramid counters and sunflower vitrines showcasing some of the House’s most incredible creations. As guests explore deeper, they can discover Tiffany & Co.’s extensive selection of diamond jewellery and iconic collections, like the Tiffany T, Tiffany HardWear, Tiffany Knot, and Tiffany Lock.

The store also offers an intimate shopping experience with its two private lounges. One draws inspiration from The Landmark branch private salon, while the other showcases a stunning custom deep blue wall, crafted by skilled artisans.

For further information, please visit Tiffany & Co.’s website here.