Why Siam Paragon is Thailand’s top destination for luxury watches

Discover your dream timepiece at Siam Paragon, Thailand’s top destination for luxury watches.

While Watches & Wonders, the world’s premier watch event held in Geneva, is recognised for showcasing the finest horological innovations, not everyone can make the journey to experience this global event. Fortunately, Siam Paragon is stepping in to deliver a unique premium experience right here in the heart of Bangkok, especially for those passionate about the art of watchmaking.

As Thailand’s ultimate destination for luxury watches, Siam Paragon once again solidifies its position by offering an impressive selection of prestigious brands and exciting novelties. Visitors can explore the Luxe Hall and luxury zone on the M floor, featuring 43 globally acclaimed names at this epicentre. From A. Lange & Söhne, Breitling, Cartier, Rolex, Vacheron Constantin, Jaeger-LeCoultre, PANERAI, TAG Heuer, HUBLOT, and more, Siam Paragon invites all collectors and watch enthusiasts to discover a remarkable array of timepieces that cater to every taste.

[All images courtesy of brand official]

A fine selection of global icons and groundbreaking watchmakers

When it comes to curating the finest selection of timepieces, Siam Paragon excels in sourcing exclusive pieces not only from renowned brands but also from prestigious global events like Watches & Wonders. Recently, this retail centre unveiled a remarkable collection of new debuts straight from Watches & Wonders 2024 to offer its consumers in Thailand a unique glimpse into the world of horology. Therefore, whether you’re seeking a timeless classic or a state-of-the-art design, you’re sure to find your perfect watch at Siam Paragon. Check out some of their offerings below:

Jaeger-LeCoultre: Merging innovation with heritage

Regarded as one of the most creative watchmakers in history, Jaeger-LeCoultre has earned its reputation over decades. Known for its high-complication watches and meticulous craftsmanship, Siam Paragon proudly presents JLC’s latest masterpieces: the Duomètre Chronograph Moon and the Duomètre Quantième Lunaire. Both timepieces are sure to captivate collectors with their timeless elegance that seamlessly merges innovation with heritage.

PANERAI: Groundbreaking craftsmanship

Another standout brand at Siam Paragon is PANERAI. Known for its intricate calibres and groundbreaking designs that honour its Italian heritage while upholding Swiss craftsmanship, PANERAI sets a new standard every time with its creations. One of which is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Equipped with the rare P.2005/MR movement, this exceptional timepiece features a unique Minute Repeater function, allowing it to chime the time in both primary and secondary time zones.

TAG Heuer: Where sports meets the world of horology

For those who love the world of sports, specifically motor racing, TAG Heuer is another boutique to check out as Siam Paragon unveils a few limited-edition watches. One of them is the TAG Heuer Carrera Chronograph x Porsche 963, a special model, limited to only 963 pieces worldwide. Besides that, the TAG Heuer boutique at Siam Paragon also offers other impressive models, such as the TAG Heuer Aquaracer 300 Date & GMT and the TAG Heuer Carrera Date.

Hublot: The art of fusion

Embodying Hublot’s philosophy of “The Art of Fusion,” the brand is known to push boundaries through its creations. One of which is the Square Bang Unico Magic Gold and Ceramic Magic Gold models. Crafted from Hublot’s patented Magic Gold, a scratch-proof 18K gold, these limited-edition watches feature a unique skeletonised dial and the signature Big Bang screws that blend modern durability with the brand’s heritage. Additionally, these models come with the “One Click” system, allowing wearers to effortlessly switch straps to match any occasion.

For further information, please visit Siam Paragon’s website here.