Siam Paragon presents a ‘New World of Luxury’ through art

Witness world-class art as Siam Paragon introduces a ‘New World of Luxury’, transcending beyond the retail realm.

Being one of Bangkok’s top retail destinations, Siam Paragon is consistently crafting new and unparalleled experiences for its visitors. From shopping and dining to entertainment, there’s always something exciting to discover. And this year, this global destination has decided to evolve beyond its retail status, transforming into a ‘New World of Luxury.’ Under this concept, which redefines luxury by providing guests with rare and wonderous experiences, this epicentre’s first step is making “art accessible to all.”

[All images courtesy of Siam Paragon]

Siam Paragon’s World Art Collective

With 150,000-200,000 local and international visitors daily, Siam Paragon has become an art platform that interconnects art, artists and people. By launching the ‘Siam Paragon’s World Art Collective,’ the destination hopes to immerse its guests in a luxurious experience through art appreciation. Featuring nine contemporary artworks by renowned Thai and international artists, the public can now witness art that is usually displayed in galleries and museums right in the heart of Bangkok.

‘Aurora’ by Pascal Dombis

Led by French visual artist Pascal Dombis, Siam Paragon’s World Art Collective’s main attraction is Aurora. Inspired by the captivating hues of the Northern Lights, also known as aurora borealis, the Aurora consists of 24 lenticular panels. Like a colour wheel, this installation was produced by excessive use of simple algorithmic rules to generate intentional accidents and accidental results, which Dombis is known for.

“With most of my works displayed in museums or galleries, the challenging aspect in creating art for this project was trying to produce something that will capture visitors’ attention. For retail centres, most the guests come here to shop, dine, or go to the cinema, they’re not here specifically for me, the artist, unlike other art venues. So, to make the audience interested, stop what they’re doing, and stare, was the most challenging part. My piece, the Aurora, is very lively. Viewers need to engage and actively move around to appreciate the piece. For example, when viewing closer at the front, Aurora is more vibrant, and contrasting compared to when viewed from afar. However, at night, it’s much darker.”

‘Dylie’ by Sarayut Kurakaew

Recognised in the art toy and collectables industry, Sarayut also known as JWON, has produced an exclusive piece for this experience, naming his playful character “Dylie.” Situated on the 4^th floor, Dylie is an optimistic demon and an adorable baby.

‘Red Bubble’ by Donghoon Oh

Another international artist is Donghoon Oh, who crafted Red Bubble, an eye-catching red sculpture. Located on the 1^st floor, this piece was inspired by children’s bubble play.

‘Cascading Melody’ by John Helton

With Helton being known for his elegant and dynamic bronze sculptures, the artist created Cascading Melody. Showcased on the M floor, between Tiffany & Co. and Louis Vuitton, this installation celebrates our universe’s symphony of energy. It reflects how our world is infinitely connected and in constant motion.

‘The Way it Shapes You’ by Pieter Obels

On the other hand, Netherlands-based artist Obels uses steel sculptures to showcase a sense of lightness and grace. Despite steel’s conventional perception of being an austere and rugged material, Obels challenges this notion by producing unique pieces with delicate and intricate shapes. Visitors can check this out on the 3^rd floor.

‘Kinetic Waves’ and ‘Vortex’ by Miguel Chevalier

Another French digital artist participated in this project, Miguel Chevalier, where he created Kinetic Waves and Vortex on the 4^th Floor. Kinetic Waves is an interactive optical illusion produced by geometric grids in up to 32 different variations, whereas Vortex comes in the form of Generative Art that uses computers to endlessly produce unique works on an LED screen.

‘Didn’t Come This Far to Go Back’ by Inson Wongsam

Inspired by his solo scooter trip to Florence, Wongsam’s wooden craving reflects his life experiences. Whether it’s financial instability or language barriers, this artist has never let his difficulties take over his hard work. With that, he carved Didn’t Come This Far to Go Back, located on the 2^nd floor, to show the audience the lesson he learned when it comes to truly achieving one’s goal.

‘Missing’ by Naritthorn Sethakunarat

Best known for his contemporary Buddhism-related sculpture, Missing, on the 1^st floor, reflects the human emotion of loneliness.

‘UOY MA I’ by Wisut Ponnimit

Lastly, Thai cartoonist, animator and artist, Ponnimit created UOY MA I (pronouns as “I AM YOU”), which is a cute sculpture of his famous Mamuang character. However, this display is more about self-reflection after witnessing something.

Siam Paragon’s World Art Collective is open daily from 10 AM to 10 PM. For further information, please click here.