Thai rapper and artist Lisa took to social media to unveil her very own Erewhon drink: a twist on the classic Thai iced tea named “Thai Up The World”.
We here in Bangkok are still keeping our fingers crossed that Erewhon comes here to the Land of Smiles. But let’s be real, it seems like a distant dream and wishful thinking. We’re crossing our fingers a little tighter this time though because Thailand’s very own Lisa, fresh from her countdown performance at ICONSIAM this past New Year, made a surprise announcement today. The rapper and singer revealed that she’s collaborated with Erewhon to make a drink inspired by the classic Thai iced tea.
[Hero image: IG @lalalalisa_m]
Thai Up the World: The brand new Erewhon drink by Lisa.
For those unfamiliar with it, Erewhon is an upscale supermarket chain frequented by celebrities in Los Angeles. The store has become popular for its health-centred products and its expensive prices. Thanks to the many celebrities who regularly shop there, Erewhon has gained a reputation of prestige. Some of its most popular products are its drinks, which some shops have tried replicating here in Thailand.
Lisa joins a group of storied celebrities that include Sabrina Carpenter, Olivia Rodrigo, and Hailey Bieber who have their own signature Erewhon drink. True to her roots, Lisa’s drink is a spin on the popular Thai iced tea aptly named “Thai Up the World”. The rapper showed how to make the drink on her Instagram post. The ingredients include Just Iced Tea Original Black Tea, maple syrup, vanilla, Clover Sonoma Organic Heavy Cream, and ARMRA Colostrum, which is the first form of milk cows produce after giving birth.
The sales of the drink will also support Best Friend Animal Society, a sanctuary whose mission is to find abandoned pets a forever home. “Thai Up the World” is actually cheaper than Erewhon’s other celebrity drinks. On its website, Erewhon lists its price at USD 11. That’s still THB 381 though. But hey, if some of the money goes to charity, it’s made by Lisa, and it tastes good, perhaps it’s worth it. You’ll just have to fly to LA to taste it. The drink will be available until February 7.