The biggest film festival in Hong Kong, the Hong Kong International Film Festival, is set to return this March with Karena Lam as its ambassador.
The Hong Kong International Film Festival (HKIFF) just unveiled the dates for its 48th edition. The city’s largest film festival will take place from March 28 to April 8. Singer-actress Karena Lam is also the ambassador for the festival, taking over Aaron Kwok who held the position for the past five years.
Alongside the announcement, organisers also dropped the main visuals for the festival and the HKIFF Project Market. Keep reading to find out more details.
Karena Lam is the new ambassador for the Hong Kong International Film Festival
Lam is a recipient of multiple acting accolades including the Hong Kong Film Awards and Golden Horse Awards. In addition to her ambassadorship, the singer-actress will also serve as one of the jury members for the Firebird Awards’ Young Cinema Competition (Chinese Language) this year.
“Films have had a significant role in my life since childhood. When the [organisers] approached me to become their ambassador, I was thrilled and honoured,” she said. “I am excited to join the audience in watching films from around the world and share my viewing experiences with them,” Lam added.
Meanwhile, Hong Kong-based Trilingua Design created the two main visuals for the festival with the creative use of artificial intelligence. Titled A Portal to Another World, it presents a vibrant and visually captivating screen that dominates the bustling, neon-lit streets of reimagined Hong Kong. The design invites viewers on a cinematic journey through time and space.
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Hong Kong’s leading film festival
The Hong Kong International Film Festival is one of the city’s most important cultural events celebrating film. It is also the longest-running international film festival in Asia. It brings together filmmakers, film professionals, and cinephiles worldwide to create new projects and experience outstanding films. The festival introduces local and world cinema to Hongkongers to enrich and deepen their understanding and appreciation of the art.
As of now, the festival line-up has not yet been revealed. So, stay tuned on HKIFF’s social media channels for more updates.
Jianne Soriano
Digital Writer - Dining, Culture & Travel
An introvert at heart, Jianne has an immense passion for storytelling. This Filipino, Hong Kong-born native is a certified foodie and cinephile. When she’s not writing, you can find her chilling at cafes, watching movies, or travelling solo.
