American fashion brand Coach is set to venture into the culinary world with Coach Restaurant in Jakarta. Here’s what we know so far.
New York contemporary luxury fashion label Coach has always been renowned for successfully striking an enviable balance between exceptional quality and value where their accessories are concerned. But now, it looks to translate that appeal from wardrobe space to restaurant plates.
Following on the initial fanfare that the Coach Coffee Shop in the Grand Indonesia West Mall ushered, fans of the brand as well as inquisitive diners seeking out for a fresh new experience in Jakarta can look forward to the opening of the Coach Restaurant in the same shopping complex.
[Feature and hero image credits: Coach]
Coach Restaurant debuts in Jakarta
While specifics concerning the restaurant’s menu, Coach has indicated that offerings found in their inaugural culinary venture will echo the storied heritage of New York City, where the brand was first founded over 83 years ago in 1941.
Early photos of the restaurant’s interior and ambiance uploaded to its official Instagram page provide a good idea of where Coach intends to steer their new dining concept. Tapping into the sleek but subdued sophistication of mid-century modernism, as indicated by the use of a deeper, warmer palette accented by polished metallics, the restaurant’s space is suitably designed to evoke opulence that doesn’t eschew comfort.
A central seating area with a wraparound bench grounds the centre of the dining space, while individual alcoves provide a more secluded setting for small groups. A bar set against an illuminated glass block wall further completes the New York glamour. And in case you forget that you’re dining in a Coach establishment, seating here features buttery-soft leather upholstery, driving home its insistence on American luxury.
Suppose the menu from Indonesia’s Coach Coffee Shop and Singapore’s vibrantly pink Coach Play Shophouse are reliable indications. In that case, Big Apple stalwart classics such as generously topped pizza slices, burgers, and pies will likely be found on the menu at the Coach Restaurant, alongside sweeter offerings that range from cakes to waffles and pancakes, translating into a truly All-American Affair that pays tribute to one of the world’s most recognisable cities.
The jury is out as to whether a bar will be incorporated into the dining space for cocktail sips, but coffee and non-coffee beverages that are befitting of the IG-savvy brunch crowd will remain the du rigeur.
With that said, Coach isn’t the first fashion company to venture into the dining sphere. For instance, Gucci’s highly successful string of Osteria Italian restaurants, Dsquared2’s Ceresio poolside dining experience, and the Armani Ristorante, have all set the tone for what a stylish foray into the culinary world should resemble, offering exceptional food with lashings of high glamour off the runway.
To stay in the loop on Coach Restaurant updates, follow their official Coach Restaurant Instagram page.
Benjamin Wong
Senior Editor, Fashion and Dining
Armed with an Advertising major from Lancaster University, Benjamin is a senior editor who has spent his time oscillating between the social media and digital media landscape since 2018. With a keen interest in haute fashion and gastronomy, he has written for publications such as ERROR Digital, WORLD OF BUZZ, and KL Foodie. Beyond the keyboard, you can find him arms-deep in a thrift pile.
Most Popular
