Pernod Ricard launches an exclusive Le Cercle Bar pop-up at ICONSIAM

If you’re a fan of premium brands like G.H. Mumm, Ki no bi, Absolut, Código, Jameson, and many more, check out our recap of Pernod Ricard’s Le Cercle Bar pop-up.

Born in Marseille in 1805, this renowned liquor company has transformed into one of the world’s largest wine and spirits sellers. However, it wasn’t until 1975 that Pernod finally united with Ricard to form what we recognise as Pernod Ricard. With its rich history spanning back to its inception, the brand’s global footprint now extends to 73 countries with distribution in over 160. The company’s success has become a testament to Pernod Ricard’s legacy and its success in the formidable liquor industry.

Embodying the essence of convivialité or conviviality, Pernod Ricard’s core values centre around fostering genuine, friendly, and responsible social connections. With an impressive portfolio of iconic labels including Chivas, Martell, Absolut, Jameson, Kahlúa, Malibu, Mumm, Deacon, and more, each brand under Pernod Ricard embodies the company’s principles. These labels have their own unique history and role in creating special moments for customers, bringing people together to celebrate and enjoy the convivialité.

[All images courtesy of Pernod Ricard]

Pernod Ricard launches an exclusive Le Cercle Bar pop-up at ICONSIAM

Le Cercle Bar

Recently, Pernod Ricard hosted a spectacular pop-up bar named Le Cercle Bar in Thailand at ICONSIAM. With a stunning riverside view, the pop-up showcased a selection of cocktails from around the globe. The event, held from 29-31 March, welcomed guests who had the opportunity to test and try numerous delicious concoctions. And since the brand embraces the spirit of conviviality, Pernod Ricard invited two talented guest bartenders. These mixologists include Dodoh from Revolucion Cocktail Bar and Dicky Hortono from Firefly, Sindhorn Kempinski Hotel, to craft unique signature drink menus.

One standout cocktail that captured our taste buds was the Yuzuri, featuring the exquisite Ki no bi Sei gin as its base. This floral, aromatic, and creamy gin blended harmoniously with krachai yuzu cordial, lemon, and tonic water. It was the perfect cocktail that helped rejuvenate the body after being in Bangkok’s hot and humid climate. Another delightful creation was the Taste Me Fizz Me, a citrusy, cold, and incredibly aromatic concoction that left us craving more. Other delicious drinks also included the Mexican Firefly and Guava Gimlet, made by Dicky Hortono from Firefly. Both cocktails had either fruity or vegetal notes, but overall were super refreshing.

G. H. Mumm booth

In addition to the Le Cercle Bar, Pernod Ricard featured two other booths, G. H. Mumm and Deacon, each offering a unique and delightful experience. At the G. H. Mumm booth, guests indulged in the exquisite offerings of one of the most esteemed Champagne houses in the world. Locals and tourists alike were treated to the effervescent charm of this exceptional bubbly, savouring every sip in a celebration of luxury and elegance.

Deacon booth

Meanwhile, the Deacon booth presented its renowned Scotch Whisky with a refreshing twist. Served with soda and a charred orange slice, the Deacon experience was elevated to new heights with the tangy beat.

For further information about Pernod Ricard, please visit their website here.