Johnnie Walker celebrates 100 years in Thailand with exclusive releases

Experience a century of Johnnie Walker in Thailand with exclusive limited-edition releases, featuring iconic products and special activities nationwide.

In a remarkable tribute to its centennial presence in the Land of Smiles, Johnnie Walker has crafted an exclusive series of products to honour their legacy in Thailand. Celebrating the 100th anniversary of this iconic label, Diageo has unveiled the “Johnnie Walker 100th Year Limited Edition” collection, a fusion of history and luxury, tailored specifically for the Thai market.

[All images courtesy of Diaego Thailand]

Johnnie Walker celebrates 100 years in Thailand with exclusive releases

This limited edition pays homage to the deep-rooted affection of JW lovers in Thailand. The fondness for their liquids has even earned the brand affectionate nicknames. For instance, to locals, the Black Label is known as ‘Tra-Dum,’ whereas the Red Label is known as ‘Tra-Daeng.’

Recognising this attachment, Diaego Thailand has designed carry cases as a nod to this cultural embrace. The intricacy of the cases goes beyond mere colour. Each contains a tactile and visual representation of Johnnie Walker’s journey through the Thai market. Therefore, these collector’s items are not just packaging, but a storytelling canvas that narrate a century of shared history, triumphs, and the seamless blend of Scottish craftsmanship with Thai heritage.

With the brand’s “KEEP WALKING” philosophy, Johnnie Walker showcases iconic design patterns, revealing facets of their captivating saga in Thailand. The visuals of the packaging are a tapestry of their milestones, such as tributes to memorable past advertisements like the Johnnie Walker Red Label’s snow-covered Democracy Monument.

However, the journey doesn’t halt at yesteryears. As the trademark strides confidently into the future, another design boldly highlights the transformative power of artificial intelligence. This motif is a toast to the brand’s innovative spirit— speaking to the connoisseurs who appreciate the blend of timeless tradition with modernity.

In addition to the limited edition bottles, they also offer a diverse range of special merchandise, including stylish jackets, trendy T-shirts, and elegant tumblers. There will also be an exciting nationwide campaign featuring a series of events scheduled throughout the year. All in all, these exclusive offerings are more than a celebratory gesture; it is a limited masterpiece that stands as a testament to a 100-year-long relationship that has matured like the fine whisky it honours.

For further information, please visit Johnnie Walker.