BLACKPINK’S Lisa launches LLOUD, her own management agency

BLACKPINK’S Lisa launches LLOUD and calls it a platform to showcase her vision in music and entertainment. Here’s everything we know about Lisa’s LLOUD.

Introducing LLOUD as a platform to showcase her vision in music and entertainment, K-pop idol Lisa shared that she is all set to push through new boundaries through the label.

All the details about the label LLOUD by Lisa of BLACKPINK

It was on 8 February 2024 that BLACKPINK’s Lisa took to Instagram to announce the launch of her new label LLOUD — The fusion of sound and innovation.

According to the official website, “LLOUD’s passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music.”

With this launch, Lisa has made it clear that while her group activities with BLACKPINK will still be managed by YG Entertainment, her solo activities will be managed by her new label LLOUD.

Who else from BLACKPINK has their own label?

Besides Lisa, Jennie from the K-Pop girl group has launched her own management agency. The “Solo” singer founded her label OA in November 2023. OA, which stands for ODD ATELIER, is a “space that aims to create new things that attract attention in a different way from what is usual or expected.”

Meanwhile, according to multiple K-media sources, BLACKPINK’S Jisoo is reportedly planning to set up her own label, Blissoo, under her brother’s company BIOMON.

As of February 2024, not much is known about the group’s fourth member Rosé’s plans to establish her own agency.

Hero and Featured image: Courtesy Lisa/Instagram

This story first appeared on Prestige Online Hong Kong.

Frequently Asked Questions (FAQs)

– Is Lisa in a relationship?

Lisa is rumoured to be dating Frédéric Arnault, the CEO of Moët Hennessy Louis Vuitton (LVMH).

– What is LLOUD?

LLOUD is the new management agency launched by Lisa of BLACKPINK in February 2024.

– Why did Lisa change her name?

Born Pranpriya Manobal, Lisa changed her name to Lalisa because of the advice of a fortune teller for prosperity.

– Why was Lisa in the military?

Lisa was never in the military. However, she once took part in the MBC military variety TV show Real Man 300. As a part of the show, she had to train with real soldiers.