The best Super Bowl 2024 commercials and trailers

Here are the best trailers and commercials that have been released so far for the upcoming 2024 Super Bowl.

Every year, the Super Bowl transcends its status as a championship game to become a cultural phenomenon, captivating millions of viewers not just for the action on the field but also for showcasing some of the best commercials, ads, and exclusive movie trailers that premiere before or during the event.

Super Bowl 2024 ads, released at the beginning of February, too, have become iconic in their own right, generating as much buzz and discussion as the game itself. Likewise, the movie studios have seized another opportunity to showcase their upcoming blockbusters to one of the largest television audiences of the year.

So, let’s take a closer look at the best Super Bowl commercials and movie trailers that have left audiences impressed, along with where to catch the game and the much-awaited halftime show headlined by Usher.

Where to watch Super Bowl 2024

Scheduled for 3:30 pm PT on 11 February 2024 (7:30 am SGT on 12 February) at Allegiant Stadium in Paradise, Nevada, it marks the US state’s debut as a Super Bowl host.

San Francisco 49ers is taking on the defending champion Kansas City Chiefs. You can watch Super Bowl 2024 in Singapore on Mola TV.

Best Super Bowl 2024 movie trailers and teasers

A Quiet Place: Day One trailer

We finally have our first look at A Quiet Place: Day One, a prequel diving into the day the sound-hunting creatures arrived. Michael Sarnoski assumes the directorial duties of John Krasinski in this instalment of the film franchise.

This spin-off follows a new cast led by Lupita Nyong’o, as they navigate the initial chaos and terror, desperately searching for hope and strategies to survive in a world plunged into silent fear.

The movie releases on 28 June 2024.

IF teaser

John Krasinski’s IF promises more footage for the Big Game. It looks like a Pixar-esque tale of imaginary friends. The teaser, brimming with heartwarming visuals, features Ryan Reynolds and Krasinski. It lends a comedic touch to this emotional story.

If releases on 17 May 2024.

Deadpool 3 trailer

This action-comedy throws Ryan Reynolds’ Wade Wilson aka Merc with a Mouth and Hugh Jackman’s Wolverine. It will also be the first R-rated entry in the MCU — expect the mayhem audiences love, which continues as the duo faces a mysterious new enemy.

Deadpool 3 premieres on 26 July 2024, the trailer of which is yet to be released.

Twisters trailer

After nearly three decades of dodging tornadoes, Universal is plunging back into the whirlwind with Twisters.

Helmed by the acclaimed director of Minari, Lee Isaac Chung, this storm-chasing adventure boasts a stellar ensemble cast, including Daisy Edgar-Jones, Glen Powell, Anthony Ramos, Kiernan Shipka, Brandon Perea, Sasha Lane, David Corenswet and Katy O’Brien.

The trailer of Twisters is yet to release. The film hits the cinemas on 19 July 2024.

Kingdom of the Planet of the Apes trailer

The latest instalment in the Planet of the Apes franchise, aptly titled Kingdom of the Planet of the Apes, transports audiences back into a world where intelligent apes and humans are locked in a struggle for dominance.

The premieres on 10 May 2024. The trailer is yet to be released.

The Super Bowl 2024 commercials and ads worth watching

‘Where’s USHER?’ by Apple Music

In this brisk thirty-second ad, Apple’s CEO Tim Cook dials up Ludacris, Lil Jon and Taraji P. Henson on FaceTime to dish about last night’s dinner details. When Ludacris stumbles, Henson drops the bombshell: Usher is MIA. With a mix of concern and exasperation, Cook abruptly terminates the call and fires off a text message that leaves no room for debate: “You will find him!”

Speaking of Usher, by the way, he appears to have joined the BMW camp instead as we will see in the next ad during the game.

BMW USA ad featuring Christopher Walken

In BMW’s newest ad, “Talkin’ Like Walken,” starring Super Bowl halftime sensation Usher and the iconic Christopher Walken, chaos unfolds as everyone from the chauffeur to the makeup artist tries their hand at Walken’s distinctive voice — even a random passerby gets in on the act.

Amidst the commotion, Walken unexpectedly encounters Usher at a restaurant. With a quizzical eyebrow raised, Walken interrupts, “Don’t you got somewhere to be?” Caught off guard, Usher hastily remembers his prior engagements and makes a swift exit.

‘Don’t Forget Uber Eats’ by Uber Eats

The online food ordering and delivery platform has enlisted a star-studded cast, including Friends stars David Schwimmer and Jennifer Aniston, Usher, David and Victoria Beckham, and “Son of a Sinner” singer Jelly Roll, for its game day advertisement. The Super Bowl ad reminds viewers that it is natural to forget and that Uber Eats enables ordering just about anything anywhere.

However, the most notable part of the ad was the wholesome reunion of Friends‘ cast members Aniston and Schwimmer, where the former “forgets” him.

‘Copilot: Your Everyday AI Companion’ by Microsoft

Microsoft has unleashed its Super Bowl spot, showcasing the tech giant’s AI Copilot tool under the catchy tagline “Your everyday AI companion.” Think of it as your smart office assistant, summarising emails, creating presentations from documents, and automating tasks across apps. It even learns and adapts to your specific work style, becoming a personalised productivity powerhouse.

‘Javier in Frame’ by Google

Google has unveiled its pre-game spectacle: a heartwarming spot that follows the journey of a blind man utilising the brand’s innovative Guided Frame. This AI-powered feature for the Pixel camera empowers individuals with visual impairments to capture selfies and photos with ease.

‘In e.l.f. We Trust’ by e.l.f. Cosmetics

The American cosmetics brand made a grand comeback to the Super Bowl after its triumphant regional premiere last season, marking its spot as one of the pioneering beauty labels to grace the big game stage.

In 2024, the company reunites with Meghan Trainor, the star of 2023’s ad and introduces a stellar lineup, including the cast of Suits, a constellation of stars from Ru Paul’s Drag Race, and even Judge Judy, making her commercial debut.

That T-Mobile Home Internet Feeling

In a clever twist, Zach Braff and Donald Faison, known for the sitcom Scrubs, serenade Jason Momoa about the marvels of T-Mobile cable in a fresh commercial for the home cable and internet provider. But of course, Momoa effortlessly steals the show with his own impressive vocal chops.

2024 Bud Light Super Bowl Commercial

Bud Light, the NFL’s Official Beer Sponsor, is ready to kick off the festivities with its latest commercial drop ahead of the big game. Enter the “Easy Night Out” spot featuring the Bud Light Genie, a whimsical character poised to elevate any night out with friends. Joining the genie on screen is a star-studded lineup, including Peyton Manning, Post Malone and UFC CEO Dana White.

Where Did Dinamita Go?

In a twist of snack fate, Jenna Ortega, one of Hollywood’s hottest rising stars, takes the spotlight in a Doritos commercial. As she approaches the shelf stocked with Doritos’ new flavour, ‘Dinamita,’ her expression turns from eager anticipation to utter dismay upon discovering it’s vanished into thin air.

(Hero and Featured images: Courtesy of Uber Eats & BMW)

Frequently Asked Questions (FAQs)

-Which is the best Super Bowl commercial of all time?

Apple’s ‘1984’ advertisement from Super Bowl XVIII is considered by many the best Super Bowl commercial of all time. It featured the first Macintosh computer.

-Which is the most viewed Super Bowl commercial?

According to Inc.com, Volkswagen: The Force from Super Bowl 2011 is the most viewed Super Bowl commercial of all time, garnering 85,111,045 views.