As 2024 comes to an end, let’s take a trip down memory lane and dive into the 10 best TikTok trends of 2024, from looking for a man in finance, to looking for a hippo called Moo Deng.
When it comes to apps that have completely taken over our lives, TikTok tops the list for many. What started as a platform for fun dance challenges has evolved into a global hub that not only makes us laugh, but also provides us with life hacks, niche obsessions, and even social impact. With over one billion active users worldwide, TikTok’s bite-sized, user-friendly content could be seen as the Internet’s universal language. With that, let’s check out this year’s top trends. After all, where would our creativity (and attention span) be without them?
[Hero & Feature Image: Instagram @immoodeng]
The 10 best TikTok trends of 2024
Moo Deng
https://www.tiktok.com/@therealmrcliff/video/7427804963037777159?q=moo%20deng&t=1733902600877
This year, TikTok has been full of adorable animals stealing the spotlight, but one baby who has truly won over the world’s heart is Moo Deng. Only a few months old, this cute pygmy hippo from Thailand has become a global sensation. She has even gotten to the point where many have flown across the world and stood in line just to catch a glimpse of her. From her viral videos nibbling on her caretaker to her daily routine being live-streamed, Moo Deng has become the face of wholesome animal content in 2024—and honestly, we’re all here for it.
“Very demure, very mindful”
@joolieannie
With over 54.6 million views, Jols Lebron (@joolieannie) has sparked a worldwide movement with her “very demure, very mindful” trend. Her effortlessly cool approach to life has become a cult favourite, inspiring people everywhere to embrace a calmer and more intentional mindset — even in Bangkok.
“Sometimes you need to eat an entire cucumber”
https://www.tiktok.com/@logagm/video/7404231127738748166
Who knew eating a whole cucumber could be so addictive? Logan (@logagm) knew. Refreshing, crunchy, and kind of healthy, this TikTok foodie started a viral cucumber trend that’s surprisingly genius. Every video begins with his iconic line, “Sometimes you need to eat an entire cucumber,” and then he slices it super thin, adds different condiments, and somehow makes it work every time. The trend took off, with millions of people recreating his recipes whilst using that catchphrase. It even got to the point where certain supermarkets had a cucumber shortage.
The rise of Chappell Roan
@mtvuk GOOD LUCK, BABE! ON THE #VMAs STAGE. @chappell roan just made history fr 🥹🥹🥹 #chappellroan #mtvuk #goodluckbabe
We can all agree that Chappell Roan has absolutely popped off this year. Yes, it’s mostly due to her incredible voice, however, social media has also played a huge part in her success. After 10 years in the industry, TikTok’s unmatched algorithm finally gave her the spotlight she deserved. From posting covers to getting signed to Atlantic Records, then going independent after being dropped, she finally released her album The Rise and Fall of a Midwest Princess, and things went wild. After blowing up on social media, she was invited to perform as Olivia Rodrigo’s opener, Coachella 2024, as well as on Netflix’s A Nonsense Christmas with Sabrina Carpenter.
#bratsummer
@charlixcx epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor
Another artist who made this summer pop off in neon green was Charli XCX with her iconic “Brat Summer.” Let’s be real, we were all in on it, especially the apple dance.
“I’m looking for a man in finance”
@girl_on_couch Can someone make this into an actual song plz just for funzies
Currently, with 59 million views, the video featuring the iconic line “I’m looking for a man in finance” from @girl_on_couch absolutely took over TikTok this summer. With its catchy tune and funny, relatable content, we can all agree it has earned a spot as one of TikTok’s certified anthems of the year.
The Suspect Challenge
https://www.tiktok.com/@iwantcandy77/video/7431696914095017262
Another TikTok trend in 2024 Suspect Challenge, which is perfect to try with your partner or a friend. All you have to do is film them running, then hit them with a roast that starts with “Suspect,” and ends with either something sweet or brutal.
Asoka makeup trend
@suwarnadwipa.mua Ngabuburit bareng @aidafitrizahra 🔥🔥 makeup by me @suwarnadwipa.mua Ib : @ibra #muatanggamus #fyp #explore #transisimakeup #bollywood
If you were on TikTok this May, you most likely know the sound “San Sanana Nan, San Sanana Nan” from the Asoka makeup trend. The mastermind behind it, Sita Suwarnadwipa (@suwarnadwipa.mua), turned her video into a viral trend with 122.4 million views and 8.1 million likes. It was everywhere. Some creators even went all out, turning a one-minute video into a full-on production.
“Who you’re actually emailing”
@ohmymarky
We loved the “Who you’re actually emailing” trend on TikTok because it was not only funny but also super relatable. However, would we expose ourselves like that? Most likely not.
Reesa Teesa viral series ‘Who TF Did I Marry?’
@reesamteesa Who TF Did I Marry- Part One #pathologicalliar #reesateesa #fypシ #fyp
Last but not least, we have to include the 50-part story that takes around 5 hours to finish. Narrated by the creator, Reesa Reesa (@reesamteesa), “Who TF Did I Marry?” recounts her experiences with her ex-husband, whom she refers to as “Legion.” Yes, it was messy and chaotic, but who doesn’t love to listen to drama? This video series has become a significant highlight of the year, as many creators were so invested that they would listen to it like a podcast while doing chores.
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Drinking is best during the day, especially when at brunch. If she's not working, catch her at the gym or socializing with friends. An introvert extrovert at heart. She's a Capricorn.
