Aurezzi releases a 24k gold toothbrush with DJ Khaled, because reasons

If I was a rich girl, would I brush my teeth with literal gold? Yes, I would, because Aurezzi has a full collection just for that. The cherry on top? DJ Khaled has partnered with them.

[Hero and featured image credit: Aurezzi]

Aurezzi allows you to brush your teeth with 24k gold, because reasons

Aurezzi presents itself as the world’s first luxury oral care brand. Its founder Noel Abdayem joined hands with consumer product experts Joakim Grip and Alexander Ruckemann to venture into a realm never traveled to before: the luxury sector within the oral care industry — to set a “gold standard” of taking care for their mouths.

As they wanted to make their products gain traction from the general public, they chose to partner up with music industry icon DJ Khaled, and it’s a match made in heaven.

“We the best, so we brush with the best. Aurezzi is much more than a luxury oral care brand, it’s a lifestyle that seeks to empower. It’s the oral gold standard,” says DJ Khaled. “With Aurezzi, your daily routine becomes an opportunity to boost confidence, well-being, and brush off anything that’s keeping you from succeeding. I resonate with that vision and am excited to take this company to the next level.”

The first-ever product line is already announced, which includes the following:

• Toothbrush with AUZ® Bristles that “effortlessly removes stains from caviar, lobster, and champagne alike.” Available in platings of 24k gold, 18k rose gold, or silver. 24k gold-plated ones have a choice between white and black bristles, while 18k rose gold and silver ones have a choice between white and their respective colours.
• Toothpaste infused with 24k gold or silver particles. Available in menthol or peppermint.
• Mouthwash “that swishes away the remnants of oral pleasures like fine dining and lavish parties.” Available in menthol with 24k gold particles, or peppermint with silver particles.
• Toothbrush holder, available in platings of 24k gold, 18k rose gold, or silver.
• A gift box containing four aforementioned products within the line, customisable.

So, for those who’s dismissing their oral hygiene routine as not bougie enough, take a spin on one of these bad boys. It’s DJ Khaled-approved.

You can find more information at Aurezzi.