LSA, Prestige, and the iconic K-Beauty brand Sulwhasoo joined hands to host the “With the Power of Ginseng” workshop.
For centuries, ginseng has stood as a symbol of vitality and longevity in traditional medicine. Renowned for its potent anti-ageing benefits, this remarkable root has become a cherished beauty secret passed down through generations. Its reputation as a powerhouse ingredient in skincare is unparalleled, with countless enthusiasts swearing for its ability to rejuvenate and revitalise the skin. And one brand that captures this plant’s potent compounds well is none other than Sulwhasoo.
At the core of Sulwhasoo’s philosophy lies the time-honoured tradition of Korean Herbal Medicine, a holistic approach aimed at restoring balance within the body. Central to their skincare arsenal is ginseng, revered as the hero ingredient for its myriad of antioxidant benefits.
From diminishing fine lines and wrinkles to enhancing skin elasticity and promoting a more even skin tone, ginseng stands as a potent ally in the quest for youthful radiance. With over 60 years of dedicated research into Korean ginseng, Sulwhasoo has earned its reputation as a beloved skincare brand with its three best-sellers all harnessing the power of this extraordinary root.
To combat the skin’s stress post-cleansing, the first product to grab is Sulwhasoo’s First Care Activating Serum. Utilising advanced technology, this lightweight serum penetrates deeply into the 10th layer of the stratum corneum, combating dryness and shielding against external aggressors and signs of ageing. With its swift absorption, the serum harnesses the nourishing power of ginseng aged for 500 hours, infused with the vitality of the earth’s Lymphanax, for rejuvenated, resilient, and radiant skin.
Infused with 100,000 ginseng capsules, this rejuvenating serum works wonders in rebuilding the skin’s foundation, promoting collagen production and effectively lifting sagging skin. Its innovative capsule technology is instrumental in deeply penetrating the skin, allowing for remarkable results. Within just 48 hours of use, the serum’s unique Ginsemonics treatment swiftly restores collagen levels, unveiling a firmer, more youthful complexion.
We’re all familiar with the telltale signs of ageing: diminishing skin density, loss of elasticity, and the emergence of wrinkles. Fortunately, this cream targets all three concerns with precision. Harnessing the power of Sulwhasoo’s renowned rare ginseng saponin, this ingredient works tirelessly to replenish collagen levels in the skin. It’s no surprise that this cream has earned the title of the number one anti-ageing cream for nine consecutive years.
Held on the 30th floor at Kimpton Maa-Lai Bangkok inside Maa-Lai Library, the “With the Power of Ginseng” workshop provided guests with an immersive experience. Attendees had the chance to explore Sulwhasoo’s popular products, snapping photos with them against the backdrop of the display table. Before the workshop started, everyone enjoyed chatting and munching on tasty canapés.
After the reception, guests took their seats at elegantly adorned tables, each showcasing a selection of Sulwhasoo products. From the renowned First Care Activating Serum to the transformative Concentrated Ginseng Serum and Cream, attendees savoured the opportunity to explore and experience the brand’s coveted beauty offerings firsthand.
While the spotlight shone on the three best-sellers, the event also featured a wide array of ginseng-infused products, showcasing the remarkable versatility and effectiveness of ginseng in skincare. As guests gained knowledge about the benefits of Sulwhasoo’s skincare line, they also received expert guidance on how to use each product to maximising it’s efficacy.
Besides skincare, the brand unveiled their popular Perfecting Cushion as well as their Perfecting Glowing Lip Balm and Color for guests to test and try.
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