Prepare to fall in love with the latest collaboration from Casio and Sanrio, the Hello Kitty BABY-G model — a partnership you never knew you needed.
In a delightful dose of nostalgia and cuteness overload, 2024 marks the double delight of the BABY-G’s 30th anniversary and the adorable Hello Kitty’s half-century milestone. To celebrate, Hello Kitty has teamed up with a line-up of brands for some seriously sweet collaborations, from trendy Uniqlo fits to stylish adidas Originals and Crocs. The spotlight now shines brightest on Hello Kitty’s makeover of Casio’s BABY-G line, marking a return to the limelight after their first collaboration five years ago, coinciding with both Hello Kitty’s 45th anniversary and G-Shock’s 25th anniversary.
Here’s everything you need to know about the new BGD-565 — the classic first-generation BABY-G model reimagined in the irresistible charm of Hello Kitty.
Hello Kitty x Casio
The BGD-565, a classic first-generation BABY-G model, now takes on the white, red, and blue colour scheme of the Hello Kitty debut in 1974. The band is also covered in printed faces of this charming and animated character — laughing, winking, surprised and even sad.
Top features of the Hello Kitty x Casio BABY-G collaboration watch
Adorable band design
This BABY-G features a total of 50 Hello Kitty details in celebration of her 50th birthday. The band is covered in printed faces of Sanrio’s charming Japanese character from the 1970s — each of its laughing, winking, surprised, or sad faces brings a touch of sweetness to your wrist.
Playful band loop design
Red and blue band rings, along with a die-cut ribbon detail on the white band loop, infuse extra whimsy into the design, adding playful accents to the watch’s overall charm.
LED backlight
Activate the backlight to see Hello Kitty’s delightful eyes, nose and whiskers come to life on the watch face. The look is complete with her iconic ribbon motif on the dial. Watch as her face emerges in the glow, bringing a smile to your face with every glance.
Engraved back case
Flip over the watch to find an original Hello Kitty design engraved on the case back. Watch hands and numbers adorn her face in a charming inversion of the motif, adding a unique touch to this collectable timepiece.
Eco-friendly special packaging
This special design is crafted from bio-based resins that are derived from renewable organic resources. Not to mention the cloth pouch in matching colours, featuring the original design. A treat for both the eyes and the environment.
Must have Hello Kitty x Casio watch
Get your paws on the must-have Hello Kitty x Casio watch, the BGD-565 KT-7 Model, priced at 5000 THB. The classic BABY-G is repainted in white, red, and blue to match Hello Kitty’s 1974 debut. Additionally, it also features a resilient resin frame and strap for durability and comfort. Waterproof up to 100 metres and impact-resistant, it’s ready for any adventure. With a three-year battery life on a CR1616 coin cell battery, 1/100 second stopwatch, countdown timer, multi-purpose alarm, and LED backlight with afterglow. It’s as practical as it is adorable.
Buy the Casio Hello Kitty watch here
(The price of the product mentioned in the story is subject to change)
(Hero & Featured image credit: Casio)
Frequently Asked Questions (FAQs)
– Is the Casio BABY-G x Hello Kitty watch available now?
Yes, the limited edition Casio x Hello Kitty watch is already available. The new model showcases the beloved Japanese animated character from Sanrio.
– When did the Casio x Hello Kitty collaboration go live?
The Hello Kitty Casio watch debuted in January 2024. As a matter of fact, this special release commemorates the 50th anniversary of Hello Kitty and 30 years of BABY-G.
– Where can I buy the Casio x Hello Kitty Baby-G?
The Hello Kitty BABY-G watch is currently available for purchase online on Casio’s official website. Priced at 140 USD or 5000 THB, you can also get it through select retailers.
Susmita, a post-graduate in English from Delhi University, has a knack for creating content on diverse topics. Having worked at Thrillophilia, it's the world of lifestyle, travel and food that truly tickles her muse. When she's not weaving words, Susmita can be found lost in the pages of a novel with a cup of lightly brewed Darjeeling tea, binge-watching K-dramas, or unleashing her spirit onto canvases with vibrant colour strokes. She loves strolling through gourmet grocery stores and discovering the finest Pan-Asian eateries. Her favourite retreat? Nestled beside a babbling stream, where she and nature engage in delightful conversations.
